Websites for lodges, hotels and B&Bs

A hospitality website has one main job: turn a guest who has found you into a direct booking or enquiry, so less of each stay goes to booking platform commission. That means photos that sell the place, every practical detail a guest checks before booking, and a booking path that works on a phone. Drivn builds sites for UK lodges, hotels and B&Bs around that.

Get a Tailored Quote Book a Call

Why do hospitality businesses need their own website if they're on booking sites?

Booking platforms are good at finding guests, and most places should stay on them. But many guests look for the property's own website before booking, to see more photos, check details or find a better rate. If your site is slow, thin or hard to book through, they go back to the platform and you pay the commission.

Your own site is also the one place you control completely: your story, your photos, your offers and your direct relationship with the guest.

What does a guest want to see before booking direct?

The same things they would find on a booking site, and a few they would not:

Lots of large, real photos of every room or unit, the views and the surroundings.
Exactly how many each room sleeps, the bed setup, bathrooms and what is included.
Where you are and how to get there, including ferry, rail or airport details if relevant.
The things guests filter on: dogs, children, accessibility, parking, Wi-Fi, breakfast, EV charging.
Availability and prices, or a quick way to ask.
Why booking direct is worth it, if you offer something the platforms don't.

Can a hospitality website help with AI recommendations?

It is one of the main things AI tools read. When someone asks ChatGPT or Google for "a dog-friendly lodge with a sea view in the Hebrides", these tools look for places whose own pages clearly say they match, and for other sources that agree. A site that states those details in plain text, rather than only in photos or a booking widget, gives them something to work with.

There are no guarantees here, and we will not pretend otherwise. Our guide on getting a hospitality business recommended in AI tools explains what you can and cannot control.

Will a new website work with my booking system?

Usually, yes. Most booking and channel manager systems provide a widget or a link that can sit inside a new site. We check what you use before the build and plan the booking path around it, so guests move from browsing to booking without friction.

Hospitality sites tend to take a little longer than trade sites because of galleries, room pages and booking setup. You will get a firm timeline once the scope is agreed. Get a tailored quote to start.

Example

What a site for a small lodge might include

An example of how we would plan a typical hospitality site. Your property will have its own needs, so this is a starting point, not a package.

01
Home
The view, the feel of the place and a clear way to check availability, from the first screen.
02
Rooms or lodges
One page per room or unit with a full gallery, sleeping arrangements and what is included.
03
Location and getting here
Where you are, travel routes, and distances to the places guests come for.
04
Things to do
Walks, beaches, food and days out nearby, written from real local knowledge.
05
Book or enquire
Your booking system or a short enquiry form, plus the reasons to book direct.
06
Guest information
Check-in times, house rules, dogs, accessibility and anything else guests ask before arriving.

FAQ

Common questions

Should I stop using booking platforms once I have a website?

Usually not. Platforms are good at finding new guests. The aim of your own site is to win more of the bookings from guests who look you up directly, so a larger share comes without commission.

Can you write the copy for each room and the local area?

Yes, working from what you tell us. The local detail is best when it comes from you, so we will ask the questions and turn the answers into clear, plain copy.

Do you take photos?

We work with the photos you have, and can advise on what is missing. Good, real photography makes a bigger difference to hospitality sites than almost anything else.

How long does a hospitality website take?

Most single-site builds take two to four weeks, and hospitality sites with galleries and booking pages tend to sit at the longer end. You get a firm timeline once the scope is agreed.

Do I own the website once it's built?

Yes. The code, domain and content are yours. Monthly hosting and support run on a rolling basis with 30 days' notice, and you can take the site elsewhere whenever you like.

Read the full IP clause →

Can you help with my Google Business Profile as well?

Yes. It is part of our AI search visibility work. For places to stay, a complete profile with real photos, accurate details and genuine reviews is one of the strongest signals Google and AI tools have.

See how AI search visibility works →