You talk to the person who builds it.

I didn't plan any of this.
I just followed what annoyed me most.

At 18 I left South Africa and moved to the UK on my own, no plan beyond getting on the plane. I hadn't even told my parents before I booked it. First stop was a job on the Isles of Scilly, off the coast of Cornwall. From there I moved up to the Midlands, then out to the Outer Hebrides in Scotland. Different corner of the country each time, but always hospitality, and always the same pattern wherever I went.

Every one of those places had the same story. Good local businesses, run by people who were genuinely great at what they did, getting outdone online by competitors doing half the work but making twice the noise. So I built Drivn to fix it. Same quality the big agencies charge thousands for, built for the businesses that actually need it.

I've also got a sales background, and between the two I've seen it from both sides. I know what it's like watching a business get everything right day to day and still lose customers because nobody can find them online. I also know what it actually takes to get someone to pick up the phone or book a table in the first place.

You'll be dealing with me the whole way through, before the site goes live and long after.