Straight answers for local businesses

The questions we get asked most about websites, ads and getting found in Google and AI tools, answered plainly. No invented numbers and no promises nobody can keep.

How much does a website cost for a UK tradesman?
What drives the price of a trade website, why quotes vary, and how to compare them.
Updated 9 October 2026
Wix or Squarespace vs a custom-built website for a local business
When a DIY builder is the right call, and when a custom build earns its cost.
Updated 9 October 2026
How to get a lodge, hotel or B&B recommended in ChatGPT and Google AI Overviews
What AI tools look for when they recommend places to stay, and what you can control.
Updated 9 October 2026
Google Business Profile checklist for local service businesses
Every part of a Google Business Profile worth getting right, in order.
Updated 9 October 2026
What is GEO (generative engine optimisation) and how is it different from SEO?
GEO in plain English, how it overlaps with SEO, and what it can't promise.
Updated 9 October 2026
What is llms.txt, and does it matter?
What llms.txt is, what it isn't, and whether a small business needs one.
Updated 9 October 2026
Meta ads vs Google ads for a local business: which should you start with?
Which ad platform suits which kind of local business, and what to set up first.
Updated 9 October 2026

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