For trades, hospitality & homeowner-facing businesses
Websites, ads & AI search, built to get you booked.
Built and run by someone who actually does the work. No account managers. No handoffs.
We reply to every enquiry within 1 business day, usually much sooner.
This is
rivn.
Built for
Who's behind it
I didn't plan any of this. I just followed what annoyed me most.
Read the full story →Most sites fail for the same four reasons.
None of it is complicated. Just usually skipped.
Slow to load
Bloated page builders and unoptimised images mean visitors bounce before the page even finishes loading, and Google penalises the ranking for it.
Invisible in search
No structured data, no meta tags, no local SEO groundwork. The business exists online but search engines and AI tools can't find or understand it.
No trust signals
No reviews, no proof, no clear answer to 'why this business over the next one.' Visitors leave to check elsewhere and don't come back.
Weak calls to action
A phone number buried in a footer isn't a call to action. Every page needs an obvious, repeated next step, or the traffic goes to waste.
Three services. One goal: more customers.
Website Builds
A site that loads fast, ranks, and converts visitors into calls and bookings.
- Built on modern, high-performance code, not a bloated page builder
- Structured for local SEO from day one: schema, meta tags, heading hierarchy
- Trust signals, reviews and CTAs placed where visitors actually look
Meta & Google Ads
Paid campaigns that put your business in front of people ready to buy.
- Campaign setup and targeting built around your service area
- Creative and copy testing to find what actually converts
- Monthly reporting in plain English, no jargon dashboards
AI Search Visibility (GEO)
Get found when customers ask AI tools instead of Googling.
- Structured data (schema) so AI systems can parse what you do and where
- Content and internal linking built for both crawlers and AI models
- Consistent business information across the sources AI tools pull from
Case study
Langass Lodge: from an outdated site to a booking engine.
A North Uist hotel and restaurant needed a site that matched the quality of the stay: fast, trustworthy, and built to convert lookers into bookings.
Meta tags & titles
Added full title, description, Open Graph and canonical tags across every page so listings actually stand out in search and social shares.
Structured data (schema)
Added Organization and LocalBusiness/Hotel schema so search engines and AI tools can correctly parse what the business is and where it is.
Image optimisation
Replaced oversized, uncompressed images with correctly sized, compressed, lazy-loaded assets, cutting load weight without losing visual quality.
Trust signals
Surfaced reviews, awards and clear proof points higher on the page instead of leaving them buried below the fold.
CTA placement
Rebuilt the booking and enquiry paths so a clear next step is visible from the first screen, not just in the footer.
From first call to launch.
- 01
First call
A short, no-pressure call to understand the business, the customers it's trying to reach, and what a win looks like.
- 02
Plan & scope
A clear plan covering pages, content, SEO structure and, if needed, ad and GEO strategy, agreed before any build work starts.
- 03
Build
The site gets built: fast, structured, mobile-first, with SEO and schema baked in from the first commit, not bolted on after.
- 04
Review & refine
A walkthrough of the build together, with revisions made until it's right, not just signed off to hit a deadline.
- 05
Launch
The site goes live on a fast, secure host, with analytics, search console and any ad accounts connected and verified.
- 06
Ongoing support
Hosting, maintenance and, for Growth and Pro clients, ongoing SEO and ad optimisation, reported on monthly.
Packages at a glance.
Starter
£1,500+
A simple, credible site to get found.
Growth
£2,500+
Site + ongoing visibility in local search.
Pro
£4,000+
Full growth engine: site, SEO & paid leads.
What clients say.
Client testimonials landing here as builds go live. In the meantime, the Langass Lodge case study speaks for itself.


