Case study
Langass Lodge
A North Uist hotel and restaurant needed a site that matched the quality of the stay: fast, trustworthy, and built to convert lookers into bookings.
What actually changed
Meta tags & titles
Added full title, description, Open Graph and canonical tags across every page so listings actually stand out in search and social shares.
Structured data (schema)
Added Organization and LocalBusiness/Hotel schema so search engines and AI tools can correctly parse what the business is and where it is.
Image optimisation
Replaced oversized, uncompressed images with correctly sized, compressed, lazy-loaded assets, cutting load weight without losing visual quality.
Trust signals
Surfaced reviews, awards and clear proof points higher on the page instead of leaving them buried below the fold.
CTA placement
Rebuilt the booking and enquiry paths so a clear next step is visible from the first screen, not just in the footer.