Websites for electricians

Electricians win work on trust more than almost any trade. Customers can't judge the quality of wiring, so they judge you on your registrations, your reviews and how clearly you explain the job. Drivn builds websites for UK electricians that put your scheme membership front and centre, give each service its own page (rewires, consumer units, EICRs, EV chargers, commercial work) and make quote requests quick on a phone.

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Why does your scheme registration matter so much online?

In England and Wales, most domestic electrical work falls under Part P of the Building Regulations. Electricians registered with a competent person scheme, such as NICEIC or NAPIT, can self-certify that work instead of the customer involving building control. Homeowners and letting agents look for those logos.

So show the scheme you're registered with, near the top, and link to the scheme's own search page so people can check you themselves. A badge with a link to verify it is worth far more than a badge on its own.

Should landlord EICRs have their own page?

Yes. In England, private landlords must have the electrical installation in a rented home inspected and tested at least every five years, and give a copy of the report to their tenants. Landlords and letting agents search for this specifically, and one happy agent can mean repeat work across a whole portfolio.

A good EICR page explains what the inspection involves, how long it takes, what happens if remedial work is needed, and how an agent can book several properties at once.

How should an electrician present EV charger and solar work?

These are newer services that people research heavily before they buy, and they're exactly the kind of questions people now ask AI tools. Explain what a home survey covers, which chargers or systems you install, and what affects the cost, such as the distance from the consumer unit or whether the supply needs upgrading.

Be careful with grants and schemes. They change often, so only mention one if it's current, and date it. Out-of-date grant information is a quick way to lose a customer's trust.

Domestic, commercial or both?

They're different buyers. A facilities manager wants to see insurance, out-of-hours working, testing and certification, and how you handle a site. A homeowner wants someone tidy, friendly and well reviewed. If you do both, give each its own page and its own way in, so neither has to wade through content meant for the other.

Example

What a site for an electrical contractor might include

An example of how I would plan a typical electrician's site. Every business is different, so treat this as a starting point, not a package.

01
Home
What you do and where, your scheme registration with a link to check it, and tap-to-call above the fold.
02
Rewires and consumer units
What the work involves, how long the house is disrupted, and the certification the customer gets at the end.
03
EICRs for landlords
What's tested, how long it takes, remedial work explained, and a form for agents booking several properties.
04
EV charger installation
The chargers you fit, what the survey checks, and what affects the price, kept up to date.
05
Commercial electrical work
Insurance, out-of-hours work, testing and the types of premises you look after.
06
Reviews, registrations and areas
Real reviews, every scheme you're genuinely part of, and the towns you cover.

FAQ

Common questions

Can I show NICEIC or NAPIT logos on my site?

If you're registered, yes, and you should, ideally linked to the scheme's own register so customers can check. Each scheme has its own rules on logo use, so it's worth following them. I never add a badge for a scheme a business isn't part of.

Should I put EICR prices on the website?

Many electricians do, because an inspection for a given size of property is easy to price and landlords compare. It's your call, but a clear price usually brings more enquiries from agents.

Do I need a page for every service?

For the services you want more of, yes. A page per service gives Google and AI tools a clear match for each search, and gives the customer the detail that wins the job.

Can landlords and agents book several properties at once?

Yes. A landlord enquiry form can collect the number of properties, the addresses and preferred dates in one go, so an agent doesn't have to send ten separate requests.

How do I get found for EV charger searches?

A dedicated page with clear, accurate answers, the service listed on your Google Business Profile, and reviews that mention charger installs. Those are the same signals AI tools draw on when people ask them for an installer.

See AI search visibility →