Websites for roofers

Homeowners are wary of roofers before they've met one. They can't easily check the work, and most have heard a cowboy story. A roofer's website has to close that gap with proof: real photos of real roofs, plain explanations of what's wrong and what fixing it involves, guarantees you actually offer, and an easy way to get someone out for a look. Drivn builds sites for UK roofers around exactly that.

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How can a roofer's website build trust fast?

Most homeowners decide whether they trust you within a few seconds of landing. What earns it:

Before-and-after photos of your own jobs, ideally taken from the same angle, with the town named.
A named person behind the business, with a photo, not a faceless logo.
Reviews that mention the actual job, like "replaced our flat roof" rather than just "great service".
Memberships and accreditations you genuinely hold, such as a trade association or TrustMark, linked so people can check.
Your insurance and any written guarantee, with what it covers and for how long.
Calm, no-pressure language. Homeowners associate scare tactics with doorstep sellers, and a site that explains rather than pushes stands out.

Should repairs, new roofs and flat roofing be separate?

Yes. They're different jobs with different urgency and very different budgets, and people search for them separately. A leak needs a fast route to a phone number. A new roof is a big, researched decision. Flat roofing customers often want to understand the options, so explain the materials you use, such as EPDM rubber, GRP fibreglass or felt, and the lifespan you'd stand behind for each.

Fascias, soffits, guttering and chimney work are worth their own pages too, if you do them. They're common searches and often lead to bigger jobs.

What should happen on your site after a storm?

Roofing searches jump after high winds. When they do, your site should make it easy to report damage: a clear storm damage page, a WhatsApp button for photos, and honest availability. If you're booked up for a fortnight, say so; people respect it more than silence. If you help with insurance claims, with photos and written reports, make that obvious, because it's one of the first things people worry about.

Do drone photos help?

If you already use a drone for surveys, showing the footage is one of the best trust builders a roofer has. The homeowner sees the slipped tiles or the failed flashing for themselves, instead of taking your word for it from the ground. A short gallery of drone shots, each with a sentence on what it showed, does a lot of selling for you.

Example

What a site for a roofing company might include

An example of how I would plan a typical roofing site. Every business is different, so treat this as a starting point, not a package.

01
Home
What you do and where, a fast route for leaks, and proof straight away: photos, reviews and guarantees.
02
Roof repairs and leaks
Common problems explained plainly, what a repair involves, and how quickly you can get out.
03
New and replacement roofs
Materials, what the job involves, how long it takes, and before-and-after photos.
04
Flat roofing
EPDM, GRP and felt compared honestly, with the lifespan you'd stand behind for each.
05
Our work
A gallery of real jobs, each with the town, the problem and what was done.
06
Free roof check request
A short form with photo upload, so you can see the problem before you visit.

FAQ

Common questions

Should I show prices on my roofing website?

Typical ranges for common jobs help homeowners judge whether you're in their budget, and they make you look upfront. For anything that needs a survey, explain what affects the price and why you need to see it first.

How should I show guarantees?

Only the ones you actually offer, in writing, with what's covered and for how long. If a guarantee is insurance-backed, say who provides it. Vague promises do more harm than saying nothing.

Can the site help with storm damage enquiries?

Yes. A storm damage page with a photo upload or WhatsApp button lets people report damage quickly, and lets you prioritise the urgent jobs when your phone is ringing off the hook.

What photos work best?

Wide before-and-after shots from the same angle, close-ups of the detail work, and the team on site working safely. Real photos of your own jobs beat stock images every time.

Do reviews on my website count?

They help visitors decide, but for local search the reviews on your Google Business Profile matter most. Ask happy customers to mention the job they had done; it helps both people and Google.

See Google Business Profile optimisation →