Websites for landscapers and garden designers
Landscaping is sold on pictures. People hiring a landscaper are planning, not panicking: they browse for weeks, save photos and compare portfolios before they ask for a design visit. A landscaper's website has to be a portfolio first, with fast-loading project galleries, clear services and areas, and an enquiry form that captures budget and timing. Drivn builds sites for UK landscapers and garden designers that do that without being slow on a phone.
Why do project pages matter more than anything else?
Because they're what people came for. The strongest landscaping sites give each project its own page: the brief, before photos, a few in-progress shots, the finished garden, the materials used and how long it took. Grouped by type, such as patios, planting, lawns, fencing and decking, or full redesigns, so a visitor can find gardens like theirs.
Search engines and AI tools can't see a photo the way people do. A short write-up for each project, and descriptive text on the images, is what lets them understand the work and show it for the right searches.
How do you keep a photo-heavy site fast?
By doing the boring things properly: modern image formats, every photo sized for the screen it's shown on, and images further down the page only loading as the visitor scrolls. A gallery that crawls on a phone signal loses the person browsing on the sofa or the train. Speed is built into every Drivn site from the start rather than bolted on.
How do you handle seasonal demand?
Enquiries tend to bunch up when the weather turns in spring, and design work often gets booked months ahead. Say so on the site. A line like "now booking for late summer" sets expectations and makes you look in demand, which you are.
The quieter months are the time to update the portfolio with the year's best projects, and to push maintenance contracts that keep money coming in all year.
Should garden maintenance go on the same site?
Yes, on its own page. Maintenance customers are often different people, such as landlords, businesses and homeowners who'd rather not do it themselves, and regular contracts smooth out the seasonal peaks. Explain what a visit includes, how often, and how you price it.
Example
What a site for a landscaping business might include
An example of how I would plan a typical landscaping site. Every business is different, so treat this as a starting point, not a package.
- 01
Home
Your best work first, what you do and where, and how far ahead you're booking.
- 02
Garden design
How the design process works, from the first visit to the plan, and what it costs to get started.
- 03
Patios, paving and hard landscaping
The materials you work with, project photos and what affects the price.
- 04
Planting, lawns, fencing and decking
The softer side of the work, each with real examples.
- 05
Projects
One page per project: the brief, before, during and after, with materials and timescales.
- 06
Enquiry form
Asks for budget range, timing, garden size and photos, so the first conversation is a useful one.
FAQ
Common questions
Can I add new projects myself?
We'll agree how updates work before the build starts. Some clients send photos and a few notes and have me add them; others want a simple way to do it themselves. Either way it's set up front.
Should I put prices or budgets on the site?
Typical budget ranges for common project types help people judge whether you're the right fit, and asking for a budget range on the enquiry form saves you design visits that were never going to go ahead.
Do I need a website if I post my work on Instagram?
Instagram is great for being discovered, but you don't own it, and it's hard to search. Your website is where you own the portfolio and the enquiries. Link the two so each feeds the other.
Read: do I need a website if I have Facebook? →Can the site show memberships like BALI?
Yes, any membership or accreditation you genuinely hold, ideally linked so people can check it. I never add badges for schemes a business isn't part of.
What if I mostly work in a handful of villages?
Name them. A clear areas page that lists the villages and towns you work in, matching your Google Business Profile service area, does more than vague "and surrounding areas" wording.
Useful guides
- What should a tradesperson's website include?The pages, details and technical basics a trade website needs to win enquiries.
- Do I need a website if I have a Facebook page?What a Facebook page can and can't do for a local business, and when a website earns its place.
- Google Business Profile checklist for local service businessesEvery part of a Google Business Profile worth getting right, in order.
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