Websites for plumbers and heating engineers
A plumber's website has to work for two very different customers: someone with water coming through the ceiling who needs a number right now, and someone planning a new boiler or bathroom who is comparing three quotes. Drivn builds sites for UK plumbers and heating engineers that handle both: a tap-to-call emergency route at the top, and proper service pages for the planned work, with photos, accreditations and what the job involves.
Should a plumber's website lead with emergencies?
If you take emergency call-outs, yes. Say so plainly at the very top, with the hours you genuinely answer and the area you cover, and make the number tappable. A WhatsApp button helps too: a customer can send a photo of the leak, and you can tell straight away whether it's a job for tonight or the morning.
If you don't do emergencies, say that just as clearly. It saves you calls you can't take, and it stops the site promising something you can't deliver. Never claim 24/7 unless someone really picks up at 2am; a missed call after that promise usually becomes a bad review.
How do you show customers you're Gas Safe registered?
By law, anyone working on gas appliances in Great Britain must be on the Gas Safe Register, and customers can check an engineer on the register's own site. So show your registration number, link to the Gas Safe Register so people can check it themselves, and say which types of work you're qualified for.
The same goes for manufacturer accreditations. If you're an approved installer for a boiler brand, it's worth saying, because it often comes with a longer warranty that customers care about. Only list the ones you actually hold.
What should a boiler installation page include?
Someone researching a new boiler wants to understand the job before they ask for a quote. A good page covers:
- The boilers you fit and why you recommend them.
- What's included: removing the old boiler, flushing the system, controls, and the paperwork.
- How long an install usually takes and how much disruption to expect.
- The warranty terms you can stand behind, and finance if you offer it.
- A quote form that asks for the current boiler type, the number of radiators and a photo, so you can price it without a wasted visit.
When do plumbing and heating searches pick up?
Heating breakdowns and boiler searches rise when the weather turns cold, and servicing is easiest to sell just before it does. Your website and Google Business Profile need to be ready before the first cold snap, not during it. If you run ads, that's also when they're worth turning up.
Example
What a site for a plumbing and heating business might include
An example of how I would plan a typical plumbing and heating site. Every business is different, so treat this as a starting point, not a package.
- 01
Home
An emergency strip at the top with real hours and tap-to-call, then what you do, where, and why you.
- 02
Emergency plumbing
Leaks, bursts, blockages and no hot water: what to do while you wait, your call-out area and how fast you can get there.
- 03
Boiler installation
The boilers you fit, what an install involves, warranties and a photo-friendly quote form.
- 04
Boiler servicing and repairs
What a service covers, why it matters for the warranty, and how to book before winter.
- 05
Bathrooms
Only if you do them: project photos, what a refit involves and typical timescales.
- 06
Reviews, Gas Safe and areas
Real reviews, your registration with a link to check it, and the towns you cover, named plainly.
FAQ
Common questions
Should I put prices on my website?
It's your call, but a call-out fee and hourly rate, or a "from" price for common jobs, filters out people who were never going to book and makes you look upfront. For bigger jobs, explain what affects the price instead of giving a number.
Can customers send me photos of the problem?
Yes. The quote form can take photo uploads, and a WhatsApp button lets people send a picture straight to your phone. Both save you visits to jobs you'd have priced differently if you'd seen them first.
Do I need separate pages for plumbing and heating?
If you do both, yes. People search for the specific job, like "boiler repair" or "blocked drain", and a page for each gives Google and AI tools a clear match.
Can the site say I'm available 24/7?
Only if you really are. State the hours you actually answer. Promising 24/7 and then missing calls costs you more in reviews than the extra enquiries are worth.
Will it work with my booking or job management software?
Most job management tools offer a booking link or form that can sit on your site. I check what you use before the build and plan the enquiry route around it.
Useful guides
- What should a tradesperson's website include?The pages, details and technical basics a trade website needs to win enquiries.
- Is Google Local Services Ads worth it for UK trades?How Local Services Ads charge per lead in the UK, and when they suit a trade.
- Google Business Profile checklist for local service businessesEvery part of a Google Business Profile worth getting right, in order.
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